Friday, July 25, 2014

Swim Week Recap

Miami Fashion Week Swim in a few words: 

Vibrant, fast-paced, stressful (believe me) but mostly just really, really fun! 

As someone who has been interested in fashion and swimwear for most of her life, it was lovely to finally get a look inside the industry and a sneak peak the 2015 collections. 

Working for an online retailer as opposed to a single company gave me the opportunity to meet different designers and get to know different attitudes and aesthetics that are making an impact on the evolution of swimwear. 

For those of you wondering what to look foreword to in 2015, here's the breakdown....

Mara Hoffman was probably my favorite of the week. Of course you'll be seeing more of her signature geometric prints but you can also expect some innovative takes on silhouette, cut-outs, rash guards and strap detailing. Also- cheetah, a lot of cheetah.

Next, Acacia. While designers Lyndie Irons and Naomi Newirth continued some of their most popular cuts and silhouettes, they also made some distinct changes that are sure to turn heads. Snake and cheetah prints traditionally used as lining in their suits were translated to the exterior and paired with neutral color-blocking. Plaids and checks appear along with more Hawaiian-inspired florals. Most noticeable were sophisticated cover-ups echoing a kind of upscale, nonchalance that will easily double as both comfortable beachwear and stylish every-day wear.

Some others designers that impressed: Minimale Animale, Mikoh, Indah (think braiding, weaving and tassels!), Beach Riot (graphic statements, sportswear inspiration and zippers) and Mandalynn.

Finally, here's a short photo diary of my experience working for ISHINE365!

P.S. stay tuned for some upcoming adventures in LA....































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